If you are thinking about making a career in this promising industry, we have highlighted below some of the best digital marketing certificate programs and boot camps that will help you along.
Best Digital Marketing Certificate Programs
Google AdWords Certification
Google commands much of the web traffic outside social media platforms. In the early years of online advertising, a marketer could get far by simply putting ads on a website. These days, things have changed and become a lot more complicated.
A certificate in Google AdWords gives you insight into the dynamic variables that define an effective and successful digital advertising. According to a Google Economic Impact Report, businesses make an average of $2 for each $1 spend on Google AdWords campaign. Also, 65% of consumers who buy things online, click through Google ads on the website they are viewing.
As a digital marketer, you need to pass two AdWords certification exams to become Google AdWords Certified. The first exams are on the AdWords Fundamentals, and the second is from one of the following fields: Display Ads, Search Ads, Mobile Ads, Video Ads, or Shopping Ads.
The course takes place online and is completely free. Though you can take the course without taking the exams, Google recommends you do the exams, since being AdWords Certified carries more weight on your resume.
Google Analytics Certification
This course helps marketers establish how effective are their campaigns, and using those insights to improve on them. Becoming Google Analytics Certified also carries a lot of weight in one’s resumes. The good thing, Google has availed this digital marketing toolkit course for free.
The course is invaluable to newbies and a very powerful tool for advanced marketers looking to scale. You need to go over the study materials then take the exams. If you fail the exam, you can re-take it after seven days, as with the case with Google AdWords certification above.
HubSpot Content Marketing Certification
In just about everything in life, quality beats quantity any day. In digital marketing, we look at the quality of your content; content is kind all day every day. The HubSpot Content Marketing Certificate takes you through a learning course on creative writing and communication for high audience engagements.
The course runs for three and a half hours, covering different aspects of effecting content marketing campaigns, including storytelling, content ideation, and creation framework, content repurposing, promotion, and analyzing. This course is available online for free, which means you can learn then earn the certificate at your own pace.
HubSpot Inbound Marketing Certification
Inbound marketing is one of the critical roles expected from a digital marketer. By taking the HubSpot Inbound Marketing Certification, you acquire skills necessary to run an effective inbound marketing campaign.
The course goes into details on how to direct visitors to your website, leads conversions, get new customers, and engage them with delightful content. The course takes about four and a half hours, with 11 classes covering the inbound marketing fundamentals. You can take the course completely free online.
Hootsuite Social Media Marketing Certification
As one of the most popular social media managing platforms, Hootsuite is an authority when it comes to matter social medial. They also offer social media marketing training, and the courses are packaged for both the beginners in the industry to the most advanced marketers on social media.
The course is provided via the Hootsuite Academy and has 15 lessons with an assessment at the end of each lesson. After passing each exam, which will be conducted online, you earn a badge showcasing your certification. You also get listed under the Hootsuite Social Media Consultants directory, in the frontline to employers and businesses looking for contractors with a certification in social media.
For those looking for more advanced training, Hootsuite, in partnership with the Newhouse School at Syracuse University are offering the Advanced Social Media Strategy Certification. An education program that will give you the top-of-the-class insight on how to run an effective marketing campaign on social media.
The courses provided by Hootsuite in social media are broken down and charged as follows:
- Social Marketing Certification – $199
- Advanced Social Advertising Courseware and Certification – $249
- Advanced Social Media Strategy Certification – $999
Facebook Ad Certification
This certification comes in two parts; Facebook Certified Professional and Facebook Certified Buying Professional. These two certifications would be ideal for marketers intending to run effective marketing campaigns on Facebook Pages and Facebook advertising, respectively.
Facebook Certified Planning Professional will be awarded to learners who have gone through the course training and proven proficient planning of Facebook advertising campaigns and superior-level management of Facebook Pages. It entails targeting audiences on Pages for maximum impact, using the Audience Insights analytics to fine-tune the marketing campaign, and having a good understanding of Facebook’s measurement solutions.
The Facebook Certified Buying Professional certificate is awarded to learners who have proven proficiency in creating and buying Facebook ads. Then went on to achieve maximum impact, while also demonstrating advanced-level competency in creating and managing Facebook Pages. Candidates must also demonstrate advanced-level skills in Facebook ad auction, meeting, and reporting ad key performance indicators (KPIs), testing the Facebook Pixel, and software development kit (SDK).
Each of these certifications has two exams and valid for just two years. Although you can take them in whichever order you please, though, Facebook recommends taking them in the order they have listed on the website. Each exam costs $150. You can find more details on Facebook.com/Blueprint/Certification.
Copyblogger Certified Content Marketer
This certification is meant for content creators and strategists. The Copyblogger Certified Content Marketer Program is part of the Copyblogger Authority, a community made up of some of the top content marketing trainers. The community also provides a platform for marketers to network and share ideas on how to improve content marketing.
Although for you to take part in the certification program, you need to be a member of the Copyblogger Authority, which is a membership plan of $399 per year. Even then, the certification program is a limited number of times per given year. So you must keep tabs on the Authority’s calendar, an email notification sing up will be very helpful here.
After completing the course work, you are required to submit content samples for review by seasoned Copybloggers in the Authority. If they approve your work, you will get the certification, which will not expire for as long as you are a member of the Copyblogger Authority. The certification program costs $495.
Content Marketing Institute Online Certification
In the content marketing field of digital marketing, the Content Marketing Institute (CMI) has become an authority and a leading resource center. Through the CMI University, the Institute provides online training and certification for marketers in the content marketing field.
Their curriculum is praised for being dynamic and changing with changes within the content marketing industry. The course of the training, including the Planning, Audience, Story, Channels, Process, Conversation, and Measurement. There is a suggested route through which you should take this course, but you can take them in whichever order.
After going through the training material and passing the exams, you become certified. The certification is for a lifetime, as it never expires. You also don’t have to pay an annual subscription unless you want further learning. The subscription cost $995.
Certified Digital Marketing Professional
This certification program is being offered by the Digital Marketing Institute (DMI) headquartered in Dublin, Ireland. Their courses are tailored to not just digital marketers but any professional within the sales and marketing industry.
The courses include Digital Marketing, Strategy and Planning, Social Media, Search Marketing, Mobile Marketing, and Digital & Social Selling. A learner can begin with the free digital diagnostic the later sign up for the diploma course. The full course will cost you about $1,995.
Digital Marketing Certificate Program by Cornell University
e-Cornell and online learning portal by the Cornell University offers a leading professional and executive development programs, which include a certificate in digital marketing. The program was developed by the Johnson Graduate School of Management faculty at the University.
The digital marketing program provides learners an overview of the industry-proven marketing frameworks. Then dives into opportunities and strategies available for the various digital marketing channels. The course will also task you with creating your digital marketing plans, which will help you form integrated plans for your business or employer once you are through with the program. The tuition fee for the program is $3,600.
More information on this certificate program can be obtained from the Cornell University website.
Digital Marketing Certificate From Market Motive
Market Motive has been providing what it describes as ‘learning digital marketing from Silicon Valley-based industry experts,’ and it has been in business since 2007. The course gives learners the master skills in SEM, SEM, PPC, Content Marketing, and Web Analytics.
They also provide tool-based training in social media marketing, Google AdWords, and Google Analytics. Market Motive also offers one of the premier certifications in the marketing industry, Online Marketing Certified Professional (OMCP) Certification.
The course is packaged in different pricing plans depending on the learner’s availability and pace of learning. The individual membership starts at $299 monthly or $2,999 annually. The self-paced learning goes for $499 for 180 days of access. There is also the online classroom flexipass that goes for $999 for 90 days.
Digital Media and Marketing Certificate From Duke University
Duke University also offers online, self-paced learning for Digital Media and Marketing Certificate. The program runs for 12 months and takes the learner through education materials created by authors, speakers, and consultants known in the industry.
The entire program is made up of 350-hours-long learning materials, and they are all available online. The course covers SEO, PPC, Content Marketing, Mobile Marketing, Social Media, Web Analytics, Email Marketing, Display Ads, and Conversion Optimization.
The tuition fee for the course is about $3,195, and you can get more information from the Duke University website.
YouTube Certification
After Google, YouTube is the most popular search engine, garnering over 3 billion searches per month. It is also interesting to note that, on average, 100 hours of video get uploaded on YouTube per minute. Video content has proved to be a hit for the majority of people, given people don’t like to read much these days. Plus, getting information via video is faster, more entertaining, and easier to understand because of the practical illustration.
A YouTube Certification will give you proficient training on the process of creating a YouTube channel, increase your audience, and finally, how to monetize your traffic. This certificate once acquired, will only be valid over the next 18 months. After which you will be required to get a new certification, which makes sense given how rapidly the underpinning technology keeps developing.
There is also a company certification version, which allows your entire business as a whole to become YouTube Certified. It will also require at least 75% of all employees focusing on YouTube marketing to pass at least one of the four certifications. These employees are referred to as YouTube-focused employees, and they include creators, content managers, and creative people behind the posted videos.
The course is available online, and it is entirely free. For more details, head on to the YouTube Certification web page.
The American Marketing Association Digital Marketing Certification
The world’s biggest professional marketing association, the American Marketing Association (AMA), has partnered with LinkedIn Learning to create a Professional Certified Marketer (PCM) ® in Digital Marketing.
The course is designed to offer learners the knowledge and confidence to create, implement, and measure their digital marketing strategies. The curriculum covers topics on digital marketing fields that are in most demands, such as SEO, user experience (UX), analytics, social media, content marketing, email marketing, and digital advertising.
The PCM® Digital Marketing Certification program was created and is being vetted by the AMA’s PCM program. A program that is out to ensure learners are equipped with the best skills in the digital marketing industry. More details can be found on the AMA.org website.
Best Digital Marketing Boot Camps
One way to expedite and streamline your digital marketing skills is by attending digital marketing boot camps. They also offer an opportune moment to network, which could further land you a mentor, or, better yet, a job opportunity. Below are some of the notable boot camps around America we would encourage digital marketing newbie to attend.
- Tradecraft – This is a 12-week, full-time boot camp giving students exposure to customer engagement funnels, customer acquisition, referral programs, and retention of revenue. The program also provides students prep programs and resources up to until the point they secure a job. This boot camp is based in San Francisco, and attendees need to pay $14,000.
- GrowthX Academy – A five-week-long part-time boot camp, providing students digital skills relating to targeting the right audience for the given brand, how to run digital advertising, create organic traffic, establish referral programs, and how to understand and leverage on the analytics. The GrowthX Academy Career Canvas Funnel™ provides the students mentorship and job opportunities. The boot camp takes place in San Francisco, though students can also take part online. The attendees will need to pay the $2,495 registration fee to attend.
- General Assembly – Students can opt for the 10-weeks-long part-time or the accelerated 1-week full-time program. Its curriculum teaches students proficiency in Google AdWords, Google Analytics, and Facebook advertising. The program has partnered with companies to come up with market-relevant and up-to-date digital marketing skills. The boot camp also includes a graduate placement program and takes place in NYC, LA, San Francisco, Boston, and Washington DC. Attendees need to pay $3,950.
- Startup Institute – This boot camp teach students on how to during effective content marketing campaign from actionable insight obtained from data analytics. They also help students in how to pass a job interview, by holding demo days, resume critiques, and mock interviews. The boot camp is based in Boston, and attendees need to pay $9,500.
- Digital Creative Institute – The Digital Creative Insititute has a 12-month, full-time boot camp giving recent college graduates digital marketing apprenticeship programs within the San Antonio and Austin workforce. Some of the digital marketing fields covered include Google Analytics, PPC, Content Marketing, Email Marketing, Marketing Automation, SEO, Data Science, and Front-End Web Development. The students will be working on a paid internship at a digital marketing position at the given companies. There is no fee charged to the students.
- Bitmaker – This is a 10-week-long part-time boot camp that teaches the attendees digital marketing skills such as SEO, SEM, social media, planning, and execution of a campaign. This boot camp attracts a huge number of potential employers scouting for promising students within the industry. Attendees are charged $2,500 to attend the boot camp. However, this boot camp takes place in Toronto, Canada.
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