What Does a Digital Marketer Do?

A digital marketer formulates, executes, and manages a business’s marketing campaign to generate leads and create brand awareness. They do that across the digital channels such as the business’ website, social media accounts, search engine ranking, online display ads,...

What is Digital Marketing?

To answer the question, what is Digital Marketing? We should begin with the fundamentals, what is marketing? According to the American Marketing Association, Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and...

10 In-Demand Digital Marketing Jobs

Digital marketing is a new terrain for many companies around the world. There is still a limited understanding around it outside of the professionals within the field, which makes now a great time to jump in and start to learn the trade! On top of that, many of the...

5 Tips to Prevent Hiring the Wrong Person

Hiring the right person has never been more important than it is today. Given the employment climate and the fact that hiring the wrong person can be massively inconvenient, not to mention costly getting it right is imperative. Here are five tips to help you to ensure...

The Right Traits for Your Candidates

As the job markets become more competitive through globalization, locating the suitable candidate for a role gets increasingly onerous. Helping yourself to find those perfect candidates means taking a look at what you’re doing that may be slowing the process....