Digital marketing is a new terrain for many companies around the world. There is still a limited understanding around it outside of the professionals within the field, which makes now a great time to jump in and start to learn the trade! On top of that, many of the digital marketing jobs within the field are well-paid and well-respected, meaning that your employers who need these roles are able to see the benefits they provide.
Digital marketing is also a huge field. If it is part of how a company is seen online, then it is connected to its digital marketing team. This can be everything from the writers who create the blog content and Twitter post to the team who built the website where everything gets posted! It also includes advertisers, graphic designers, and everything in between. The bottom line is digital marketing is a huge field with huge growth potential!
These types of roles require some specialized training and advanced education. Many of them require bachelor’s degrees to gain an entry-level position and even higher degrees to be able to “move up the ladder.” However, the potential for advancement and growth is huge and allows the students who are looking to digital marketing as a potential future career choice to “pay now to play later.” These are the ten highest paying careers in the digital marketing field – take a look through them and see if any fit your interests and skills!
10.) eCommerce Marketing Coordinator
The eCommerce Marketing Coordinator will not be a position in every company that needs to market themselves digitally but will be a key player in any business that runs an online shop. The eCommerce marketing coordinator will have hands in everything from making sure the product pictures are appealing, to making sure all the images are tagged, and even delve into outside advertising for the eCommerce site.
An eCommerce Marketing Coordinator will need strong analytical skills, a proficiency in research, and some visual appeal knowledge. They will work with the whole of the marketing team to make sure everything is up to the standards set by the executives, and the images and descriptions are reflecting well on the company as a whole.
Quick Look
Recommended Education
-Bachelor’s degree (marketing, economics, related field)
Average Salary
-$40,738 / yr
Necessary Skills
-Analytics
-Communication
-Organization
-Retail experience often a plus
9.) Digital Advertising Specialist
This one is probably a no-brainer for most of us. A large portion of marketing to the online world comes in the form of advertisements. These can be emails, banner ads on other websites, product reviews, and so much more. This is the realm of the Digital Advertising Specialist. Their job is to set up, optimize, and collect results on the effectiveness of digital ad campaigns.
Digital Advertising Specialists may not necessarily be well-versed in programming or setting up computers, but they will network well with potential advertisers and other opportunities. They will also know how to advertise to appropriately show off the company they work for. They will also be able to gather data and determine how effective a particular ad was in drawing customers to the business’s website.
Quick Look
Recommended Education
-Bachelor’s degree (marketing, public relations, or related field)
Average Salary
-$43,409 / yr
Necessary Skills
-Marketing
-Data analysis
-Communication
-Writing
-Internet culture
8.) Social Media Manager
Social Media Managers take care of everything for the company’s social media pages. They will often have extensive experience using Facebook, Instagram, Twitter, and other social media sites. The basics of their job is to increase brand awareness and make sure the company is actively involved on their social media sites of choice.
Being involved in social media is an important part of marketing, which means that social media managers will often work very closely with the rest of the marketing team to draft posts, prepare information, and answer any direct messages sent to the company’s pages. This means they will often be fielding complaints and concerns as well, so a background in customer service is a useful skill to have.
Quick Look
Recommended Education
-Bachelor’s degree (communication, public relations, related field)
-Popular personal social media pages a plus
Average Salary
-$47,973 / yr
Necessary Skills
-Community management
-Communication
-Writing and speaking
-Creativity
-Adaptability
7.) SEO Specialist
An SEO analyst’s whole job revolves around keeping the company’s website healthy. They often work closely with the website’s content developers and have an in-depth understanding of what keywords and phrases will make your business stand out in search engines. They also often have a host of best practices to offer, including how to build keywords in and how to make the website more appealing.
The primary responsibility of an SEO Analyst is driving traffic to the website. They spend time researching search engine metrics in regard to both their website and their competitors, finding out what keywords are bringing people to find their competitors, and providing recommendations to the content development team in regards to how to reach a wider audience. Although there is no single background requirement, marketing and IT backgrounds tend to fit best into the SEO world.
Quick Look
Recommended Education
-Bachelor’s degree (marketing, business, computer science)
-SEO training a plus
Average Salary
-$51,320 / year
Necessary Skills
-Critical thinking
-Speaking/Writing
-Programming or Technical Background
-Social
6.) Copywriter
A Copywriter fills a unique role in the world of content creation. Copywriters write slogans, mottos, captions, and other pieces that are more about branding the company than educating or informing readers. These pieces will focus heavily on promoting the brand, rather than on providing any additional insight or any major breakthroughs.
Copywriters can be employed on a freelance basis. There are positions for Copywriters within companies, however, so you can work directly for the company if that is your preference. With this comes its own set of risks and rewards – freelance workers have more freedom in what they write for, but generally do not have the same steady paycheck, whereas being an employee means a steadier pay, but less freedom in who you can work for.
Quick Look
Recommended Education
-Bachelor’s degree (advertising, marketing, or related field)
Average Salary
-$55,500 / yr
Necessary Skills
-Writing and grammar
-Detail-oriented
-Organization
-Research
-Creativity
5.) Web Designer
The Web Designer builds and creates the websites and all of its functions or applications. These creators work with the marketing team to make the website look, feel, and function effectively. Going into web design requires a lot of specialized knowledge – especially in graphic design and computer programming languages. The designers are also responsible for maintaining the website after it is up and running and correcting any visual or technical issues that may appear.
Web Designers can be employed by a company or be freelancers. As with all employment opportunities, there are risks and rewards with going either route. They may also be tasked to fill many of the other roles within digital marketing, including writing content and designing logos or making sure the layout is reflecting the company appropriately.
Quick Look
Recommended Education
-Associate’s degree (web design, graphic design, or related field)
-Bachelor’s degree recommended beyond entry-level positions
Average Salary
-$56,000 / yr
Necessary Skills
-Graphic design
-Computer programming
-SEO
-Communication
-Organization
4.) Content Writer
Content Writers are pretty self-explanatory: they write content. While this may look like another way to say “copywriter,” these are more focused on writing information and content for readers to enjoy, rather than providing branding or focusing solely on marketing. Content writers are experts at research and in their field and are able to take lots of technical jargon and disconnected information, then make it make sense to the reader. Content writers are often responsible for everything from blog posts to “About Us” pages and even product descriptions for online retail.
Content Writers are often freelance workers. Instead of working directly for any one company, they will have a clientele they work WITH, rather than FOR. Part of this is networking and marketing yourself appropriately for your industry and your knowledge. They often also have experience working within the field they write for and stay up to date on new developments and news regarding their industry.
Quick Look
Recommended Education
-Bachelor’s degree (marketing, communication, English)
-Writing portfolio usually required
Average Salary
-$69,230 / yr
Necessary Skills
-Communication
-Writing and grammar
-Adaptability
-Organization
-Strong research skills
3.) Big Data Analyst
Big Data Analysis is an often unrecognized, technical piece of digital marketing. Big data analysts compile results of CRM, search engine results, customer feedback, and a multitude of other sources to boil down their company’s technical performance. With this information, they can provide recommendations and suggestions on how to improve performance.
A Big Data Analyst has a wide-reaching job. They will often end up collaborating with just about every department in their company to gather the information and data they need, but they especially work with the marketing and content development teams when making their improvements. They must have unmatched technical abilities, and the ability to find trends in unrefined data. It is also often a good trait for a big data analyst to have a background in both computer systems and marketing, as this will make them more successful in their career field.
Quick Look
Recommended Education
-Bachelor’s degree (economics, social science, computer engineering)
-Experience with large amounts of data a plus
Average Salary
-$78,044 / yr
Necessary Skills
-Programming
-SQL
-Critical thinking
-Data analysis
-Trend finding
2.) Information Architect
An Information Architect’s job focuses more on the layout of the information in their online presences. This is the technical end of user experience. They will often work hand-in-hand with the UX or UI designers, but, rather than focus on the visual appeal, they make sure that all of the necessary and pertinent information is available and accessible.
An Information Architect’s job involves taking user behavior and their interactive choices, then using that to provide them useful information. Organization is a key skill for an information architect, as they are often the ones who design site maps and help lay out where all of the details are located. They must have an understanding and working knowledge in both data analysis software and visual production software like Visio, Photoshop, and the like.
Quick Look
Recommended Education
-Bachelor’s degree (computer-related field)
-Many require Master’s degrees in similar fields
Average Salary
-$97,250 / yr
Necessary Skills
-Communication
-Understanding of design
-Critical thinking
-Leadership
-Advanced computer skills
1.) UX Designer
A UX Designer’s whole life revolves around the user’s experience. This includes everything from the website, to social media, to online job postings and career pages. Often, there is an element of software design and platform construction. The ultimate job of the UX designer (also known as a UI designer) is to make the company’s online presence inviting, interactive, and attractive.
A UX Designer is going to be a more creative mind. They will generally have skills in programs such as Adobe’s Suite (including Photoshop). They will also be able to think analytically and recognize where user improvements can be made. Customer feedback will be a valuable tool, as these will be the most common visitors to their different sites and pages. Though they may work in a team, UX designers often need to be comfortable working on their own for at least a portion of their job.
Quick Look
Recommended Education
-Minimum Associate of Arts (graphic design, web design)
-Recommended Bachelor’s in a similar field
Average Salary
-$104,580 / yr
Necessary Skills
-Organization
-User research
-User empathy
-Artistic
-Communication
Closing Thoughts
Digital marketing is a field that is only going to get bigger and more important as the Internet becomes part of most people’s daily lives. Every day, most people are exposed to hundreds of advertisements through their phones and computers, and may not even realize it. For those who think they may want to get into this burgeoning field, take a look at these opportunities above and see if any of them fit your skillset and your desires! You might just find exactly what you are looking for.
Sources
https://www.careeronestop.org/ExploreCareers/explore-careers.aspx
https://www.mondo.com/highest-paying-digital-marketing-jobs-2017/
https://artisantalent.com/job-descriptions/ux-designer-job-description/
https://www.utrechtart.com/E-Commerce-Marketing-Coordinator-g130t0.utrecht
https://study.com/articles/Web_Content_Writer_Job_Description_Duties_and_Requirements.html
Article provided by, The Digital Marketing Recruiter – a recruiting firm focused exclusively on filling digital marketing positions throughout the USA
We welcome your inquiries….